Croydon is in the midst of a once-in-a-lifetime regeneration programme thanks to unprecedented investment from both the private and public sector.
More than £5billion is committed to the programme and, with Croydon having been identified as a Growth Zone by the government, it will help the south London town to meet its aspirations of becoming a Modern European City.
Investment covers all of the main sectors: housing, commercial, schools, public realm and retail.
Guildhouse Rosepride has been among those who have demonstrated a long-term commitment to Croydon, providing a confidence that led to the likes of Westfield and Hammerson joining forces in 2013 to form the Croydon Partnership, which will deliver a £1.5billion world-class retail and leisure destination in the town centre.
The Westfield effect guarantees Croydon’s exciting future, following on from the success of their schemes on Stratford and White City, but that forms just part of what the local authority sees as an “Olympic-scale” opportunity.
With around 10,000 new homes earmarked for the metropolitan area and a commitment to deliver more than 20,000 new jobs, Croydon is increasingly being seen a desirable place in which to live or do business.
It also has increasing appeal as a destination of choice thanks to the opening of the new Boxpark Croydon while the iconic Fairfield Halls is undergoing a major revamp designed to make it the cultural hub of south London.
And Croydon will soon also have huge appeal for visitors, as the region’s retail capital and from those wanting to enjoy panoramic views from One Lansdowne Road, which will become an iconic landmark like the Shard or Battersea Power Station.